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Marketing Tips.
Short, sourced notes on Google and AI search for contractors and owner-run businesses.
How HVAC Companies Get Recommended by ChatGPT
Homeowners now ask ChatGPT who to call for furnace and AC trouble. What an HVAC company can do so an AI assistant has something to name.
AI Search for Roofers: How to Show Up in Google AI Overviews
How roofers can show up when homeowners ask Google and AI who to hire, and the roofing SEO that still matters in 2026.
GEO vs Traditional SEO for Contractors
Rankings get you found on Google, and AI answers name only a few companies. How the two differ, and why you need both.
Angi Now Books Contractors Inside ChatGPT
Angi built an app inside ChatGPT. Homeowners can now go from question to hire without leaving the chat. What it means if you are not on Angi.
AI Overviews Now Show on 17.7% of Home Service Searches
17.7% of home service searches now show an AI Overview, and fewer people click the results below it. What the studies found and what I would do.
AI Search in 2026: The Numbers for Home Service Contractors
ChatGPT has 800M weekly users and Google's AI Overviews reach 2B+ a month. The numbers, the platforms and the AI disclosure laws, in one place.
Do Homeowners Find You in AI Search?
30 minutes, owner to owner. I look at what Google and ChatGPT say about your company today and tell you what I would fix first.